Fermanagh Broadband Demand Stimulation and awareness Campaign Challenge In 2003 Fermanagh District Council contracted Westernconnect to deliver a broadband awareness and stimulation campaign to all parts of County Fermanagh. The aim of the campaign was to raise awareness to broadband and utimately deliver the technology to all parts of the County. At the start of the project, broadband via ADSL was unavailable in Co. Fermanagh. Fermanagh had 16 exchanges that required upgrading in order that ADSL broadband could be available. The campaign also focused on the other technologies that would reach the areas that ADSL could not. Solution Throughout the campaign Westernconnect managed the delivery of the following activities to increase demand and create awareness: Seminars Workshops Awareness Events Postcard Campaign Press Releases Distrbution of Information Folders Internet Roadshow Advanced Internet Access and Email Course Seven demonstration centres were established throughout the County to enable Companies to experience Broadband for themselves and to encourage uptake of the technology. Six of these centres provide broadband via a Satellite connection, the other one povides broadband via a 2mb leased line. The centres were fully funded for 1 year and staff were trained on how best to demonstrate the service. A very successful postcard campaign was used as a means of gathering registrations. Prepaid postcards were distributed throughout the County and those returned accounted for 56% of all registrations gathered. Achievements The first goal was achieved just two weeks into the campaign when Enniskillen Exchange reached its trigger level and a date for the enablement of the exchange was released. ADSL Broadband has been available in Enniskillen since September 2003. By March 2004, 8 out of the 16 exchanges in County Fermanagh had achieved trigger levels and had either been enabled or were awaiting enablement dates.These included: Enniskillen Enabled September 2003 Lisnaskea enabled May 2004 Tempo enabled June 2004 Belcoo enabled June 2004 Lisbellaw enabled June 2004 Kesh RFS September 2004 Florencecourt September 2004 Belleek September 2004 Overall the project proved to be a huge success, and Westernconnect contributed greatly to this. Westernconnects innovative approach gave the project a leading edge over similar campaigns. Westernconnects focus on delivering tangible results meant that the project had clear objectives from the beginning to the end of the project. The Fermanagh Broadband campaign ended with all 16 exchanges in Fermanagh having an enablement date.